A results-oriented and creative strategist, with more than thirty years’ experience creating specialized and innovative public affairs campaigns for a wide range of corporate and association-related interests, John is passionate about building impactful campaigns from the ground up. And he deeply values client relationships, many of whom he has had since 2004 when Schmidt PA was founded.
As President of Schmidt Public Affairs, John is a hands-on manager, who thrives on developing efficient and impactful public affairs strategies alongside his clients. He likes to “get his hands dirty” when working with clients, participating at every level of campaign development.
John has spearheaded many award-winning public affairs initiatives, including grassroots, grasstops and earned media campaigns. His expertise in Medicare, Medicaid, tort reform, HIT, staffing issues, quality programs, regulatory and reimbursement reform and crises situations has resulted in billions of dollars in restored or new funding for his clients. His expansive knowledge of obscure health care policies and issues are at the backbone of his success.
John’s extensive experience in legislative and public policy issues related to government reimbursement programs, health care and provider issues, quality, branding and crises, has garnered numerous top national awards over several decades from the public relations industry, including the top public affairs campaign in the country for three consecutive years.
Before founding Schmidt Public Affairs in early 2004, John was Senior Vice President for Edelman Public Relations’ Healthcare and Sciences practice. His other roles prior included Group Manager for Ketchum Public Relations’ Public Affairs practice, and Vice President of Ruder Finn.
John is a graduate of the University of North Carolina at Chapel Hill with a B.A in Journalism/Advertising and serves on the UNC Hussman School of Media & Journalism Advisory Board, as well as the UNC Board of Visitors. He spends his free time cooking, watching Tar Heel basketball and lacrosse, gardening and working out at Orangetheory. John is married with three children and two dogs. He resides in Alexandria, Virginia and Jacksonville Beach, Florida.