4 Tips for Crisis Media Training


“I am not a crook.”


You don’t have to be a baby boomer to know who in U.S. history uttered those words. And while only birds were tweeting at the time, President Richard Nixon’s infamous declaration in 1973 was covered and analyzed by every major news organization and political talk show. If anyone was giving the president the benefit of the doubt before the remark, the word “crook” hanging in the air like a noose probably flipped the verdict.


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Managing Stress in the Crazy World of PR

According to Forbes, PR Executive ranks as the 6th most stressful jobs in the U.S. for 2014.  No wonder when you consider the 24-hour news cycle, the growth of digital communications and the urgent need to respond rapidly and smartly to multiple situations each and every day.

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Event Planning: 5 Tips to Maximize Success and Minimize Stress

Many of our healthcare clients put on events to share news and research, provide training and education, enhance relationships – or all of the above!


No matter how large or small the event, the planning and detail that go into a successful event can be overwhelming. As an event planner, I’ve learned a few tricks over the years that can go a long way to ensure everything runs smoothly.

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Three Tips For Social Media Advocacy

There is no doubt that the growing presence of social media in our lives has changed the way we communicate and share information.

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