4 Tips for Crisis Media Training

 

“I am not a crook.”

 

You don’t have to be a baby boomer to know who in U.S. history uttered those words. And while only birds were tweeting at the time, President Richard Nixon’s infamous declaration in 1973 was covered and analyzed by every major news organization and political talk show. If anyone was giving the president the benefit of the doubt before the remark, the word “crook” hanging in the air like a noose probably flipped the verdict.

 

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