Creating an Online Community of Advocates
To advance legislation to slow these cuts, we launched a strategic media campaign and built an influential online community of advocates. By placing physician op-eds, CEO thought leadership posts, sending over 29,000 emails to members of Congress, and creating a community of concerned citizens through an online advocacy center and the development of CQRC social media account—which grew 421,000 percent over nine months—we raised awareness about the need to protect seniors’ access to home respiratory therapy.