Rallying the Therapy Provider Community to Advocate
When CMS proposed these devastating reimbursement cuts, it was important to activate therapists around the country to stop the cuts from harming patient access and quality of care.
Through grassroots advocacy, stakeholders worked together to raise awareness within CMS and Congress. A total 4,781 unique comment letters were written to CMS, over 66,000 emails were sent to Members of Congress, and 30 letters-to-the-editor were published in local newspapers across the country. Working with physical therapists across the country, a series of 10 op-eds and 18 unique articles about this issue were placed, garnering more than 13 million media impressions. In combination with social media efforts, the nationwide coalition amplified the voices of the physical therapy community to key lawmakers while they were in DC and at home.