By the Numbers
- 95 million PSA impressions
- $2.9 million in equivalent advertising
- 5.8 million Twitter impressions
- 65% increase in website traffic
Brushing your hair, buttoning a shirt, making breakfast – imagine waking up every morning and finding it difficult to perform these simple tasks. Unfortunately, this barely scratches the surface of what it feels like to live with a rheumatic disease. Despite affecting one in four Americans, rheumatic diseases are often misunderstood – and misdiagnosed.
To raise awareness about rheumatic diseases and facilitate early intervention from a rheumatologist, Schmidt Public Affairs worked with Terry Bradshaw – who has rheumatoid arthritis – and the American College of Rheumatology to launch a national public service announcement and “Joint IQ” quiz during September’s Rheumatic Disease Awareness Month.