"Sharing Smiles Day" Community Relations Campaign

By the numbers

  • 400 volunteers
  • 53 dental offices
  • 122 television and radio stories
  • 35 print stories
  • 1.9 million broadcast impressions
  • $30,000+ advertising value
 About this project

Sharing Smiles Day was a national day of dental care hosted by Kool Smiles Dentistry for Kids. During the event, more than 400 dentists and staff provided free dental treatments and dental health education to children without any form of dental insurance. SPA managed media relations for the free care day, which included spokesperson training, development of media materials, media outreach, interview coordination, and social media outreach. The event generated hundreds of positive stories in markets where Kool Smiles dental offices are located. More importantly, the event was able to reach and impact hundreds of children and families in need of emergency dental care.