Sharing Smiles Day

By the Numbers: 2017 Media Summary

  • 400+ media stories in 50+ markets
  • 36 interviews with dentists and staff
  • 61 million media impressions
  • $3.5 million in equivalent advertising
 About this project

Sharing Smiles Day is a national day of free dental care exclusively for kids, hosted by children’s dental provider Kool Smiles. Since the program launched in 2014, the program has helped thousands of children receive free dental care.
As media relations lead for this annual event, Schmidt Public Affairs has generated thousands of positive stories in markets where Kool Smiles offices are located. Our support includes spokesperson training, media materials development, media outreach, interview coordination and online promotion.