Operation Troop Treats

By the Numbers: 2017 Media Summary

  • 700+ media stories
  • 55 media interviews with Kool Smiles dentists and staff
  • 107 million impressions
  • $998,090 in equivalent advertising
 About this project

Operation Troop Treats is the nation’s largest dentist-sponsored Halloween candy exchange benefiting U.S. troops, hosted by children’s dental provider Kool Smiles in partnership with Operation Gratitude. Since its launch in 2012, Operation Troop Treats has generated more than 16 tons of donated candy and funded the shipment of 1,200 care packages to deployed U.S. troops.

As media relations lead for this annual event, Schmidt Public Affairs has generated thousands of positive media stories and hundreds of interviews with Kool Smiles dentists. The event has also gained national visibility with media stories in outlets like TODAY and The New York Times.