Kidney Care Quality Initiative
In December of 2009, SPA was asked to develop a public affairs campaign for a voluntary, national, goal-based healthcare quality improvement initiative. The organization worked on this initiative for three years, collaborating with research scientists, academic physicians, medical professionals, care providers and patient advocacy organizations.
To promote the success of the program, SPA developed a comprehensive communications campaign that included a microsite, e-newsletters and media outreach. At the conclusion of the campaign, SPA coordinated an exclusive Medscape story on the results of the program, hosted an online media event, and developed an infographic highlighting the program’s success.