Home Health Research Campaign


  • Inside-the-beltway media coverage
  • Roll Call op-ed penned by former U.S. Senators Bob Dole (R-NC) and Blanche Lincoln (D-AR)
  • Paid media in The Hill and National Journal 
  • Webcast & live tweets
 About this project

Schmidt Public Affairs was hired in 2012 to develop and execute a communications plan for the release of a major home health research project. To generate awareness leading up to the release of the final paper, we developed a comprehensive media plan that included reporter roundtables, summary materials, and social media messaging. For the final report release, we coordinated a national news event, managing logistical details, speaker preparation and media relations.

The event featured former lawmakers Senator Blanche Lincoln (D-AR) and Congressman Billy Tauzin (R-LA), former Congressional Budget Office (CBO) Director Douglas Holtz-Eakin as well as the lead researcher, Allen Dobson, Ph.D., President of Dobson | DaVanzo.  Earned media coverage included an op-ed penned by former U.S. Senators Bob Dole (R-NC) and Blanche Lincoln (D-AR) in Roll Call as well as paid media in Capitol Hill publications The Hill and National Journal.

Through SPA’s creative and strategic efforts, the research project became part of the organization’s brand. It generated national news coverage and the recorded webcast continues to receive views and influence policy discussions on post-acute care payment reform.