Health Exchange Twitter Chat
By the Numbers
- 528 participants
- 1,572 tweets
- 27 million impressions
With open enrollment for the new healthcare exchanges quickly approaching, the National Patient Advocate Foundation (NPAF) – a leading nonprofit dedicated to helping patients navigate the healthcare system – was looking for a cost- and time-effective way to make vital information about the new exchanges available to patients in need of health insurance.
That’s when the idea of a bilingual Twitter chat came into play. With the help of SPA, NPAF assembled an impressive team of panelists and moderators, including representatives from the U.S. Department of Health and Human Services, Twitter chat media powerhouse U.S. News Health, and Latinos in Social Media, a nonprofit that works to empower the Latino community through the use of social media.
Questions were formulated on topics such as eligibility, coverage, and cost. Outreach was conducted to key patient groups and online influencers in advance of the chat. During the hour-long chat, questions were answered in both English and Spanish by a panel of government and policy experts. Panel experts and participants shared links to additional resources and highlights from the chat were curated and shared with the patient community using Storify.
The health exchange Twitter chat opened up the dialogue to Spanish-speaking participants at a time when 15.8 million Hispanic Americans are without health insurance (U.S. Census, 2011) and 51% of Americans polled say they didn’t have enough information about the Affordable Care Act to understand how it will impact them and their family (Kaiser Health Tracking Poll, August 2013). The chat attracted 528 participants (including leading hospitals, research institutions, nonprofits, and patient advocates), produced almost 1,600 tweets, and generated more than 26 million impressions. NPAF saw its Twitter following more than double as a result of the chat.