Fighting A Threat to Medical Innovation

The Medical Device Tax cost manufacturers billions each year- money that had to be diverted from investment in research or ultimately passed on to consumers through higher health costs. However, many patients are unaware of the tax’s existence and its consequences for innovation of live-saving technologies. Without a constituency for the issue, Congress had little motivation to take meaningful action, instead delaying the tax’s implementation and kicking the can down the road

Making the Case Against the Device Tax

Making an emotional case for repealing a 2.3% excise tax meant demonstrating real-world patients cared about the issue without losing focus of the compelling data-driven arguments why this was bad policy. Enter Right Scan Right Time- an integrated public affairs campaign that combines arguments for repeal of the medical device tax through grassroots outreach, targeted social media engagement, influencer outreach and earned media placement. Schmidt Public Affairs worked with a leading think tank to release a new whitepaper reiterating why the device tax is bad policy. This material was leveraged in to op-ed content and a breakdown of the findings were shared with patient

advocates as part of in-person advocacy training prior to Capitol Hill meetings. Liberal and conservative thought leaders were also engaged on the issue and Republican, Democrat, analytical and emotive arguments were are all published and shared demanding repeal.

Results

Momentum for full repeal is reaching a crescendo, with more than 200 bipartisan members of Congress supporting full repeal, in large part thanks to the involvement of dozens of direct Congressional interactions, hundreds of patient advocates, thousands of social media engagements and millions of dollars’ worth of earned media placement.