Focusing on Congress
To set ASAM’s legislative priorities apart from many competing stakeholder interests, we developed a rallying cry “(Addiction Medicine: Teach It. Cover It. Standardize It.”) and launched an integrated communications campaign focused on the need for structural solutions to the opioid crisis, as told by addiction medicine leaders on the frontlines of care. Working in close coordination with the lobbying team, we targeted key Congressional leaders through high-profile media placements, strategic social media communications, and grassroots campaigns that highlighted ASAM’s legislative priorities.