John Schmidt is a seasoned public affairs professional with more than 20 years experience in managing specialized public affairs campaigns for a wide range of corporate and association-related interests at the state and national levels. As President of Schmidt Public Affairs, he has successfully directed many large-scale public affairs and advertising campaigns focusing on government reimbursement programs, health care and provider issues, quality, branding and crises, among others.
John has served as lead communications counsel to several health care provider interests, where he has spearheaded award-winning public affairs initiatives, including grassroots, grasstops and earned media campaigns. His expertise in Medicare, Medicaid, tort reform, HIT, staffing issues, quality programs, regulatory and reimbursement reform and crises situations has resulted in billions of dollars in restored or new funding for his clients.
John has also led comprehensive public affairs initiatives for other health care groups including oncology, CKD and ESRD/dialysis, health information technology, imaging, biotechnology, oxygen providers, state health care organizations, pharmaceutical interests and patient advocacy groups. His strong command of legislative and public policy issues has garnered numerous top national awards from the public relations industry trade, including the top public affairs campaign in the country for three consecutive years.
Before founding Schmidt Public Affairs in early 2004, John was Senior Vice President for Edelman Public Relations’ Healthcare and Sciences practice. His other roles prior included Group Manager for Ketchum Public Relations’ Public Affairs practice, and Vice President of Ruder Finn.
John is a graduate of the University of North Carolina at Chapel Hill with a B.A in Advertising/Journalism and serves on the UNC School of Media & Journalism Advisory Board, as well as the UNC Board of Visitors. John is married with three children and two dogs. He resides in Alexandria, Virginia.