In 2019, the kidney community set out to advance a bold agenda by creating and communicating a vision for the future of kidney care. As stakeholders worked together to establish a new policy framework and build support around the upcoming introduction of community legislation, we began working on an strategic digital campaign to ensure that policymakers are aware of the progress achieved over the past decade of kidney care (with third-party validated research to support our claims) while emphasizing the need for future collaboration with Congress and the administration to continue making positive strides. Our message is simple: Individuals with kidney diseases are living longer and fuller lives, with more choices and better access to kidney care than ever before – but there’s more to be done.